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Why Outsource in Brazil?

When you look around the world for likely IT offshore outsourcing destinations you may want to open your view a little to the south.  Everyone knows India is a massive player in the market with an experienced marketing presents in the U.S. supporting their IT industry.  However bigger may not always be better for everyone.   The other well known favorite outsourcing destinations include; Canada , Eastern Europe , and China .  I am sure these are a good fit for some projects but have you considered Brazil .

Vision TRE, Inc. specializes in connecting U.S. businesses with qualified English speaking outsourcing services in Brazil .  Yes I know, you're probably wondering why Brazil .  This country hardly ever hits the radar when the decision is made to start looking offshore.  U.S. companies that find Brazil seldom flaunt it, keeping it a best kept secret.  Companies that have outsourcing in Brazil include Alcatel, American Express, Blue Cross Blue Shield, Caterpillar, Citibank, Deutsche Bank, Ford Motor Company, General Electric, Metlife and the list goes on.

Well here are a few good reasons to consider Brazil .  Look at the demographics and similarities to the U.S. culture and you can easily imagine feeling right at home there.  It is a large country of ethnically diverse people, where women live about 10 years longer than men, and the religion is predominantly Catholic and Protestant.  Brazilian barbeque restaurants are a favorite where all you can eat is the rule and it’s a lot of beef, pork, chicken, and lamb.  In Brazil everyone of age must vote.  What does this have to do with information technology projects?  From my experience, the better people bond and communicate with each other the more successful you project is going to turn out, it is almost just that simple.

Brazil Demographic Information

Area:

3,265,076 sq mi (larger than the continental U.S. )

Population:

178.4 million

Life expectancy:

64 men; 73 women (UN)

Literacy:

83.3%

Per capita income:

$3,010

Economy:

Coffee, refined metal ore, chemicals, cocoa, soybeans, sugar, airplanes, cotton, wood, automobiles and parts, shoes; world's
largest producer and exporter of coffee and orange juice,
second in soy beans

Religion:

80% Roman Catholic, 11% Protestant, 13% other

Language:

Portuguese, Spanish, English

Another good reason to consider doing business with Brazil is that they have laws that respect and protect your patent, copyright, and trade mark with real penalties. http://www.wcsr.com/CM/News%20Bites/NewsBites1754.asp

Enforcement of intellectual property laws should be a major concern of businesses that venture offshore for IT development.  Brazil has intellectual property protection legislation that is substantially similar to that of the United States which should put you at ease.  Brazil enacted its first intellectual property law in 1887 and has current laws that are in line with international standards.  Legal penalties for infringement can be civil or even criminal in Brazil .  In other words, that dog has teeth.

Some other reasons to consider Brazil for your next offshore outsourcing project include:

  1. Brazil is an $18 billion IT industry and one of the largest IT industries in the world.  It has a large and experienced work force.

  2.  Billing rates in Brazil are very competitive.  They come in less than Canada and slightly more than those of India . 

  3. This is a highly educated professional work force.  Brazilian Universities are very competitive to get into and very inexpensive to stay in.  Expect to find professionals with advanced degrees.

  4. Brazil has 1-3 hours different in time with U.S. Eastern Standard Time.  This facilitates real-time communications and gives you a higher probability of completing your project on time or early.

  5. English is a very popular skill and not hard to find with technical professionals in Brazil . English language capability is expected of young and middle aged high tech professionals in Brazil . 

  6. Air travel to Brazil is convenient and affordable.  Sao Paulo is a 10 hour direct flight from Atlanta , Ga.

  7. Good industrial infrastructure and low cost telephony service.

  8. Brazil has excellent hotels and restaurants also at a low cost.

  9. Brazil offers a friendly culture with similar racial diversities, religions and family life styles as in the U.S.A.   This similarity facilitates remote cross cultural team building.

  10. Brazilian women play a leadership role in business and in government.  Traveling female executives are no surprise in Brazilian conference rooms or leading negotiations.

If you consider Brazil remember that it is a very large country.  Just as the salaries of IT professionals varies between a high in New York and fall as you travel south, salaries vary in Brazil as well.  Professionals working in Sao Paulo or Rio may well garner a higher wage than similarly skilled professionals in Curitiba or Belo Horizonte .  Your business stay in either of these smaller cities would be cheaper and have a comfortable and friendly atmosphere. .

Why not try Brazil ?  Let Vision TRE, Inc. help you get started today with the right partner at the right price.

 


 

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Last modified: May 05, 2008